Pauli Undesser – 2025 CEO of the Water Quality Association Pauli Undesser is adept in driving innovation and transformation. She achieves success by making an impact and increasing influence. In the US water segment and as CEO of the Water Quality Association, she is a well-respected thought leader spanning two decades of experience by leading technical and regulatory analysis of water treatment technologies, standards, codes, and regulations in support of programs and services in the U.S., Canadian and International (EU, China, India, South Korea) regions. With an academic and applied background in three fields of science, Pauli is classically trained to explore and share ideas that challenge conventional thinking.